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Priceline, Google in race to $1,000 a share

July 11, 2013: 3:27 PM ET

The race is on.

Google has some competition in the race to $1,000 a share.

Priceline (PCLN) shares rose 2% to $910.51 in afternoon trading Thursday. The stock topped $900 Wednesday for the first time since the salad days of 1999. So far this year, Priceline is up 46%.

Not to be outdone, Google (GOOG) shares gained 1.5% to trade at a fresh record high above $919.

Wall Street has been eyeing four-digits for Google since February, when analysts at CLSA and Bernstein both hiked their price targets for the stock to $1,000.

StockTwits traders were getting ready to place their bets.

And the Race is on to $1000 - $GOOG in the lead, $PCLN close behind - Calls rocking

$PCLN or $GOOG to 1000 first?

$PCLN and $GOOG: here we go, race to the finish. who will be first to be in the $1000 club!!!

Priceline got a boost after analysts at Susquehanna initiated coverage of the stock with a favorable rating. But some traders were skeptical whether the momentum would hold, given the strong run Priceline has had this year.

$PCLN looking like a possible short here

Not so fast. Priceline is headed higher and short bets will end in tears, say other traders.

$PCLN beware Pl think before u try shorting this, it has massacred several since its run from230' range. A favorite of smart money big boys

$PCLN - watch's looking strong. it still can go higher

On second thought, maybe now is not the right time to short Priceline.

$PCLN short, stepping aside still too strong

Then there is TripAdvisor (TRIP). Susquehanna also initiated coverage on TripAdvisor, but the news was less flattering. Shares fell 2.4%.

$PCLN $EXPE are green and $TRIP is red on it's strongest support. One would say its going to go up here, risk is high

$TRIP Risky games here, retesting that 50d again & again. More S around 58.70, should be safe as long as it stays above that, though.

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