JPMorgan Chase (JPM) went viral on Twitter Wednesday ... and not in a good way.
The bank, which has already had its share of bad press recently, announced plans to have one of its senior executives, Jimmy Lee, "take over" the @JPMorgan handle Thursday afternoon to answer questions from the social media masses.
Just a friendly chat. What could possibly go wrong?
It turns out many people on Twitter still have hard feelings about the whole financial crisis and Great Recession thing, and they wanted to #AskJPM about it.
After about seven hours, it became clear that JPMorgan had lost control and the bank pulled the plug on the social media event.
So how bad was it? Well, CEO Jamie Dimon was accused of cannibalism.
If you think that's bad, Dimon was also compared to the character from Mel Brook's 1987 classic "Spaceballs," who uttered the immortal words: "She's gone from suck to blow!"
Some of the best zingers came from Amy Hunter, a self-described political strategist.
Then things got really weird.
Wonder what the CEO of Goldman Sachs (GS) thinks about this?
What about the person in charge of JPMorgan's social media strategy?
There were a few questions about the many lawsuits against JPMorgan ...
... some speculation about the bank's alleged early access to market moving reports ...
... and the obligatory taking candy from a baby joke.
Maybe JPMorgan can try its next social media experiment on Snapchat? We hear it's popular because messages get erased in a few minutes.
The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.
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