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Author Archives: Heather Long
  • French company does biggest junk bond sale ever

    French cable company Numericable executed the largest junk bond sale in history on Wednesday.

    by Ben Rooney

    A French telecommunications company just pulled off the largest sale of junk bonds in history.

    It's the latest indication of how strong the appetite for high-yield bonds is.

    Related: Understanding bond fund types

    Numericable (NUM.PA), which provides cable and internet service in France and other European markets, sold a record amount of high-yield bonds Wednesday with MORE

    Apr 23, 2014 6:22 PM ET
  • Pope Francis challenges the free market

    Pope Francis leads a Good Friday service on April 18, 2014.

    Pope Francis was not as overt in calling out the greedy in his 2014 Easter message as he was last year.

    He focused mainly on calls for peace and an end to pressing conflicts in Syria, Ukraine and elsewhere. But even this year, he wove in some commentary on the world economy.

    "Help us to overcome the scourge of hunger, MORE

    - Apr 19, 2014 10:21 AM ET
  • ETrade's new ad campaign: worse than the baby?

    The ETrade baby has 'retired' after six years as company 'spokesbabe'.

    Apparently, babies do get old.

    ETrade (ETFC) recently retired its long-running ad campaign featuring a talking baby boy telling people how easy it is to invest.

    The company's official line is that the child star quit.

    There's even a web site marking the milestone,, which redirects you to a Facebook page showing an out of office sign on the baby's MORE

    - Apr 12, 2014 1:00 PM ET
    Posted in: , ,
  • Meet the Web's favorite finance professor

    Gautam Kaul hasn't won a Nobel Prize. But the Michigan finance professor is a bigger online phenom than Robert Shiller.

    When Gautam Kaul speaks, hundreds of thousands of people listen.

    Kaul, a professor of finance at the University of Michigan's Ross School of Business, has become an Internet sensation.

    His classes are by far and away the most popular finance and economics offerings on Coursera, a free site where people can MORE

    - Apr 12, 2014 9:00 AM ET
  • Airbnb users share tips … and the wealth

    Perry Hoffman's Tile House in California's Mojave Desert is listed as one of Airbnb's Top 40 "wish list" locations in the world.

    Airbnb may soon be worth more than all but three of America's largest hotel chains.

    The website that lets you rent people's homes and apartments is reportedly finalizing a deal to raise about $500 million more from private equity firm TPG Capital and other investors, bringing the company's valuation to MORE

    - Apr 7, 2014 10:43 AM ET
  • Why Michael Lewis is wrong

    Michael Lewis has stirred up plenty of "lively debate" on CNNMoney and beyond about high-frequency trading.

    by Lee Munson

    I love you, New York City, but you're killing me. There's a reason I stay in my remote third world country called New Mexico.

    The media focus on Michael Lewis' new book, "Flash Boys: A Wall Street Revolt," irritates the hell out of me.

    Lewis wants everyone to get worked up about high-frequency MORE

    Apr 3, 2014 3:20 PM ET
  • Forget the lottery. Invest in billionaire ETF?

    The iBillionaire app launched in 2013. Now the company wants to launch an ETF based on legendary investors' picks.

    If finance had a hall of fame, Warren Buffett, Carl Icahn, John Paulson, George Soros and Bill Ackman would probably be in it.

    These men aren't just rich, they've managed to beat the market consistently.

    Plenty of investors dream of being in their league, but decoding the market on your own is MORE

    - Apr 2, 2014 10:51 AM ET
  • Exxon Mobil gets serious about climate risk

    Exxon Mobil has agreed to shareholder demands to report on how climate change will impact its business.

    Exxon Mobil (XOM), America's largest energy company, funded global warming denial groups for years. Now it has agreed to release a report by the end of March that details how climate change could affect its business.

    The move comes in response to a shareholder resolution and as the nation marks the 25th anniversary MORE

    - Mar 25, 2014 10:54 AM ET
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About This Author
Heather Long
Heather Long
Markets & Investing Editor, CNNMoney

Heather Long is markets and investing editor for CNNMoney. She was formerly an assistant editor at The Guardian and an editor at The Patriot-News, which won the 2012 Pulitzer Prize for Local Reporting. She started her career at the investment consulting firm Cambridge Associates and is a Rhodes Scholar. Follow her on Twitter @byHeatherLong

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Stupid Stock Move of the Day
#StupidStock Move of the Day! Yes, Urban Outfitters may be finally turnings things around. But $URBN up 17%? Seems a bit excessive, no?
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