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Google's alter-ego CEO: @PendingLarry speaks!

October 18, 2012: 4:45 PM ET

It may not rank with Mitt Romney's Binders Full of Women quote in the social media world, but Google (GOOG) gave birth to a new Twitter phenomenon Thursday afternoon after the company inadvertently released its third-quarter earnings a few hours early. The numbers were not good and shares, which were halted for a few hours to sort out the mess, fell 8%.

Google's results were leaked to the world in an incomplete SEC filing. The following line appeared in the press release just before the company got into the numbers.


That refers to Larry Page, the CEO of Google -- who ironically just began to speak in public again after recovering from a mystery ailment that prevented him from appearing on the company's last earnings conference call in July.

Within minutes, some comedic genius created @PendingLarry on Twitter. By the time the company's earnings conference call with the real Larry Page was beginning, "he" had more than 1,000 followers. Again, that's a far cry from the 250,000 likes for an anti-Romney Facebook page that popped up after Tuesday night's debate.

But there is an interesting mix of people now following Pending Larry. Unsurprisingly, the list was largely made up of tech media writers. But also among Pending Larry's fans? Bill Hankes, the PR director for Bing at Google rival Microsoft (MSFT), Christian Hernandez, an ex-Googler who's now a director for Facebook (FB) in London, Twitter's head of revenue Adam Bain, and Pedraum Pardehpoosh, a product manager for Apple's (AAPL) App Store.

Here are some of the fake Larry's most amusing comments about Google's oopsie.

This next one refers to Page's predecessor.

And my personal favorite. I'm sure Tim Cook is not laughing though.

Sadly, former Google hotshot and current Yahoo (YHOO) CEO Marissa Mayer was not among the early followers of @PendingLarry.

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Paul Lamonica
Paul R. La Monica
Assistant Managing Editor, CNNMoney

Paul R. La Monica is an assistant managing editor at CNNMoney. He is the author of the site's daily column, The Buzz, and also tweets throughout the day about the markets and economy @LaMonicaBuzz. La Monica also oversees the site's economic, markets and technology coverage.

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