Individual investors are jumping back into the market at a record pace, according to Fred Tomczyk, CEO of online brokerage firm TD Ameritrade.
"People are generally more bullish on the U.S. economy," Tomczyk told CNNMoney at the Milken Institute Global Conference in Los Angeles Tuesday.
Tomczyk said that trading volume on TD Ameritrade (AMTD) hit all-time highs in the first quarter of 2014, a trend that's been echoed in earnings reports by TD and other online brokerages such as Schwab (SCHW) and E* Trade (ETFC). The surge in trading by so-called small or "mom and pop" investors comes over a period when the markets experienced a lot of volatility.
"It started five months ago, but it's been building," he said. "When the market has a little bit of chop, that's a good market for us."
Tomczyk also noted that "buying on margin," or borrowing money to purchase stock, also reached a record for TD Ameritrade in the first three months of the year. Buying on margin is a game of high risk and high reward, as gains as well as losses are amplified.
Despite strong first quarter earnings for TD Ameritrade, the stock took a beating after the release of Michael Lewis' book "Flash Boys" and subsequent TV interviews where the author claimed the market is rigged in favor of high frequency traders.
In the book, Lewis takes aim at what's known as "payment for order flow," a practice in which brokerages receive compensation for routing clients' orders to third parties, including high frequency trading firms, to execute.
But Tomczyk shrugged off concerns about the system.
"Payment for order flow has been around a long time, the SEC has looked at it," he said.
Tomczyk said his company doesn't disclose the revenue it brings in from the practice, but many analysts think it's a lucrative chunk of business for brokerages.
The bottom line is brokerages are benefiting from the return of the individual investor, a significant turn of events after the recession when many Americans lost confidence in the markets.
"People want to get back to normal," Tomczyk said. "It's been a long, tough crisis."
Nasdaq is going to spend $40 million to compensate for trading losses caused by glitches during Facebook's stock market debut last month, but that doesn't mean much for small investors who got burned.
Most average investors put in orders for Facebook shares on opening day through brokerages like Fidelity, Charles Schwab (SCHW) and Scottrade, but those firms aren't direct recipients of Nasdaq's payout.
"Nasdaq's accommodation program is an agreement between the exchange and its MOREHibah Yousuf - Jun 7, 2012 11:00 AM ET
Not a member yet?Sign up now for a free account
|Domino's Pizza is hot again|
|Social Security benefits will rise by 1.7% in 2015|
|Warren Buffett's Berkshire loses $2 billion in two days|
|NBC's Dr. Nancy Snyderman to resume work in November|
|She's America's youngest female billionaire - and a dropout|