SodaStream lost some of its fizz Thursday after PepsiCo debunked rumors that it might buy the soda maker.
Earlier this week, shares of SodaStream (SODA ) rallied on chatter that Coca-Cola might be interested.
JPMorgan analyst John Faucher said it was more likely that SodaStream would strike up a partnership rather than be bought outright.
For anyone who thought SodaStream was just a fad, consider this.
The company has been around, in one form or another, since 1991. It went public in 2010 and has garnered a loyal following along the way.
It's also been a darling of short sellers for much of this year, though those betting on a stock decline, have started having second thoughts. That may be another reason the stock has gotten a decent boost.
Whatever the reason, SodaStream was drawing a lot of attention from StockTwits traders.
"The report is completely and totally untrue," a PepsiCo spokesman reiterated to me.
And as JPMorgan's Faucher points out, "We don't see much in the way of distribution leveraging" to justify a deal.
A Coca-Cola spokesman declined to comment, saying the company doesn't comment on market rumors or speculation.
Interesting point. During premarket trading, the stock surged to $100 before backing off. But if you look at the short interest, it looks like those in the "betting on a decline" camp have been paring back all month.
Of course, short interest of 6.98 million shares is nothing to sneeze at. But that's down from the 8.2 million in January.
Everyone's a critic (#humor). I think I'm more in Faucher's camp. With a partnership, you'd get the best of both worlds.
Is that irony? "fresh" soda. Anyone I've spoken with who owns a SodaStream machine is fiercely loyal to it. I think there might even be a soda lovers club out there somewhere, that's how much people who own those machines love them.
There's a lot riding on BlackBerry's new smartphone, which is about to hit the U.S.
So far, investors seem to be in the smartphone makers corner.
Shares of BlackBerry (BBRY) rallied nearly 11% Monday.
"I'm not dead yet!" could be BlackBerry's mantra, to quote Monty Python. After multiple misses and few hits, the Canadian smartphone maker seems to be on the right path.
The Z10, which features an all-touch keyboard, will make its U.S. MORECatherine Tymkiw - Mar 11, 2013 12:13 PM ET
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