SodaStream (SODA) is in the business of making things pop -- and that exactly what its stock was doing Thursday.
Shares of the Israeli-based manufacturer of home soda devices jumped 16% after a Bloomberg report claimed that the company is in talks with a group of investors to go private.
According to the report, which cites anonymous sources, the deal would value the company at $40 a share, up from its current price of around $33.
The stock has had quite a run since going public in late 2010. It debuted at $20 and skyrocketed to almost $80 in August of 2011 on strong earnings, only to fall back down to earth as revenue growth slowed.
It's not the first time SodaStream has surged on rumors. Earlier this year, it got a boost on speculation that it would join forces with Pepsi (PEP) after Coca-Cola (KO) disclosed a 10% stake in Green Mountain Coffee Roasters (GMCR). There has also been chatter about a Starbucks (SBUX) deal.
SodaStream produces a series of do-it-yourself carbon dioxide machines that turn water and other flavored syrups into soda for drinking.
The company has come under attack for operating its main plant in an area of the West Bank considered by Palestinians to be occupied territory.
Its celebrity spokeswoman, Scarlett Johansson, has taken heat for her role in representing the brand, but she and its supporters claim the company does a service by paying good wages and acting as an economic model for Israelis and Palestinians working together.
Still, issues with the plant came into focus this week when according to Israeli media, 60 Palestinian workers were fired over the food being served during the Muslim holy month of Ramadan.
According to the reports, which CNNMoney has not independently confirmed, the Palestinians allege they were fired for complaining about not getting an acceptable pre-dawn break-fast meal. SodaStream contends they were let go because they went on strike, which caused the plant to halt the production line.
The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.
At risk of ticking off fans of the Green Bay Packers ...Vince Lombardi didn't get it entirely right when he famously said that winning isn't everything, it's the only thing.
Sure, that may be the case MOREPaul R. La Monica - Apr 29, 2014 12:59 PM ET
SodaStream lost some of its fizz Thursday after PepsiCo debunked rumors that it might buy the soda maker.
Earlier this week, shares of SodaStream (SODA ) rallied on chatter that Coca-Cola might be interested.
If either panned out, it would be somewhat ironic. Earlier this year, SodaStream's Super Bowl ad, which touted its reusable bottle in a diss to Pepsi (PEP) and Coke (KO), never aired.
JPMorgan analyst John Faucher said it was MORECatherine Tymkiw - Jun 6, 2013 11:25 AM ET
It's been a good week to be in the soda business.
While the debate over whether Pepsi or Coke taste better will probably go on forever, there's no denying the beverage companies have fairly healthy balance sheets.
PepsiCo and Coca-Cola both reported better-than-expected earnings this week, proving to investors that consumers still like their soda (or pop if you're from the Midwest) and snacks.
Shares of PepsiCo (PEP) rallied 5% to a new MORECatherine Tymkiw - Apr 18, 2013 1:15 PM ET
Investors are turning their noses up at beverage stocks, as the Health Department approved a ban on selling giant sugary drinks in New York City on Thursday and two senators questioned the safety of energy drinks for children.
Monster Beverage (MNST) which makes non-carbonated energy drinks, as well as iced teas, lemonades and juice cocktails, has seen its stock fall nearly 10% over the past five days. Recently, takeover MORECatherine Tymkiw - Sep 13, 2012 11:58 AM ET
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