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Netflix stock goes bananas

May 15, 2013: 12:50 PM ET

"There's always money in the Banana Stand!" George Bluth tells his son, Michael, in the first season of "Arrested Development."

Of course, Michael and his son, George Michael, burned the Banana Stand to the ground, along with $250,000 in illicit cash, in a botched attempt at father-son bonding.

But it looks like there's always money in Netflix -- the home of the fourth season of "Arrested Development" -- too.

The show will make its debut on Netflix (NFLX) next week. The quirky and cerebral Fox sit-com went off the air in 2006.

The return of "Arrested Development" comes as Netflix has staged a dramatic comeback of its own in the stock market. Netflix shares were up 4% Wednesday to a new 52-week high. The stock has surged more than 150% so far this year, making it the best performer in the S&P 500.

In honor of "Arrested Development's" return, the show's creators sent the Bluth Frozen Banana Stand on a world tour that stated in London last week and included stops in New York this week.

The stunt caught the attention of analysts at broker-dealer BTIG, who visited the Banana Stand in New York this week and interviewed nearly 430 fans as they stood in line for the chance to sample an actual frozen banana.

"Arrested Development is clearly increasing the happiness of Netflix subscribers," which should help stabilize the user base, BTIG analysts wrote in a blog post.

It also appears to be increasing the happiness of some Netflix investors, according to traders on StockTwits.

oghowie
$NFLX just waiting the the Arrested Development reviews to really take off.

TradeAssassln
$NFLX on fire

financialtrader
$NFLX 245 watch this.. exploding thru

200pips
$NFLX all I can say is 500 here we come...keep on shorting boys..heheh Bullish

Netflix has been a heavily shorted stock. So that might be one reason for the big spike. But the company has also been adding subscribers recently as its original programing appears to be gaining traction with consumers.

Netflix signed up more than 2 million new U.S. streaming subscribers in the first quarter, which was at the top end of the company's own predictions. The first quarter included the launch of Netflix's most ambitious original series to date: "House of Cards," starring Kevin Spacey.

Not everyone was so bullish. One trader noted that the rally came on light volume, suggesting it might not last.

MrWallstreet
$NFLX Volume is OVER RATED, OVER RATED!

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    Netflix CEO Reed Hastings caused a stir last year after he revealed that Netflix's monthly online viewing had exceeded one billion hours on his Facebook page instead of a press release or public filing. That raised concerns about whether social media posts were in compliance with the Securities and Exchange Commission's Regulation Fair Disclosure (Regulation FD) rules.

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  • Stock market 'leaders' are really losers

    The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.

    The proverbial "they" say that the cream rises to the top. Well, "they" clearly haven't looked at the stock market this year.

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  • Can anything stop Netlfix stock?

    How's this for a House of Cards? Netflix (NFLX) is the best-performing stock in the S&P 500 so far this year. Shares have more than doubled as investors have once again become optimistic about the company's growth prospects.

    Netflix rose nearly 5% Tuesday after Pacific Crest analyst Andy Hargreaves boosted his price target on the stock to $225. That's up from his earlier forecast of $160 and is nearly 20% higher MORE

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    Posted in: , ,
  • Lean out: Investors still don't like Facebook

    Netflix (NFLX) announced Wednesday that users can now share their movie and TV show viewing history on Facebook. That news helped boost shares of Netflix, already the best-performing stock in the S&P 500 this year, by 6%.

    But Facebook? Not so much.

    Facebook's (FB) stock fell more than 2%, continuing a slide since the social network reported fourth-quarter earnings back in January. Shares are now down 10% since that report.

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    Redbox is not Netflix. And Redbox parent Coinstar (CSTR) clearly doesn't have the momentum of Netflix's stock.

    Shares of Coinstar tumbled 8% Friday after the company issued a much weaker-than-expected earnings and sales forecast for the first quarter late Thursday.

    But Netflix (NFLX) has nearly doubled this year while Coinstar is down year-to-date and is closer to its 52-week low than its 52-week high.

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  • Netflix stock: Fold this house of cards

    The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.

    Qwikster, shmikster! Netflix (NFLX) is back!

    Shares have nearly doubled so far this year and aren't far below where they were in mid-September of 2011.

    If you've stuck with Netflix shares since those dark days of price MORE

    - Feb 7, 2013 12:38 PM ET
  • Netflix is still way overvalued

    The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.

    Netflix investors have a reason to be in a good mood: Shares of the online video company were trading over $100 Tuesday morning. They haven't closed above the century mark since last April.

    The stock is MORE

    - Jan 8, 2013 1:32 PM ET
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