Tesla shares (TSLA) made a run at record highs early Friday in a burst of optimism following an upgrade by Deutsche Bank.
But the stock struggled to hold the $130 level as the morning wore on, sparking a debate on StockTwits over how much the electric car maker is worth.
The sky's the limit, say the bulls.
Why stop there?
Hold on a second, let's not get carried away.
After a spectacular run this year, Tesla shares have been volatile as investors await the company's second-quarter report next month.
The 10-year old company, founded by tech entrepreneur Elon Musk, is expected to narrow its losses to 17 cents per share, which would be a marked improvement over the 89-cents-a-share loss in last year's second quarter.
That's typical of the kind of emotions investors have for Tesla. They seem to either love it unconditionally, or hate it with a passion.
Wall Street analysts are also very divided.
Friday's upgrade from Deutsche Bank comes little more than a week after a bearish report from Goldman Sachs sent Tesla shares down 14% in one day.
Of course, Tesla's stock bounced back the day after Goldman's report came out, as new buyers took the opportunity to get back in.
Investors can't seem to get enough of Elon Musk, but the Tesla CEO's announcement failed to generate much excitement on Monday.
Will publish Hyperloop alpha design by Aug 12. Critical feedback for improvements would be much appreciated.— Elon Musk (@elonmusk) July 15, 2013
Musk has been talking about the hyperloop, an idea for a rapid transportation system, for about a year now, but details have thus far been limited. At the recent D11 MOREHibah Yousuf - Jul 15, 2013 2:59 PM ET
Tesla's stock soared into record territory Monday after the electric car maker received another upgrade from Wall Street analysts.
Tesla (TSLA) shares ended the day at a record $117.18, gaining more than 9%.
The rally came after analysts at Jefferies raised their price target to $130, saying the company is likely to report stronger-than-expected sales of the new Model S this year.
Tesla's stock price has exploded. It's gained a whopping 240% in the past MOREBen Rooney - Jul 1, 2013 4:45 PM ET
Tesla is on a roll.
Shares of the electric car maker rallied to a new high Tuesday, just days before the company is set to report its first profit ever.
Tesla (TSLA) offered up a preview of that report earlier this month, saying sales of its all-electric Model S were exceeding expectations.
The Model S is a full-size, four-door luxury sports sedan. While it was unveiled in 2009, it wasn't available until last MORECatherine Tymkiw - Apr 30, 2013 11:12 AM ET
The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.
Tesla may be the Apple of the auto business. By that, I mean it's a company that's disrupting an entire industry ... not that it's a stock going nowhere fast.
When you look at Tesla (TSLA) MOREPaul R. La Monica - Apr 23, 2013 1:09 PM ET
Talk about electrified.
Shares of electric car maker Tesla spiked 6% Tuesday, nearly hitting a new high, on heavy trading volume.
Tesla generated a lot of buzz last month after CEO Elon Musk tweeted about a game changing announcement.
Really exciting @teslamotors announcement coming on Thursday. Am going to put my money where my mouth is in v major way.
— Elon Musk (@elonmusk) March 25, 2013
The news (which hit the airwaves last MORECatherine Tymkiw - Apr 16, 2013 1:04 PM ET
The idea of a driving an electric car has always intrigued me, but after reading a New York Times review of the Tesla (TSLA) Model S on I-95, it sounds like a total nightmare.
According to the writer, the battery on the Model S drained much quicker than promised in cold weather during a recent trip up and down the East Coast. With only a few charging stations in the Northeast, the writer was forced MOREMaureen Farrell - Feb 11, 2013 3:02 PM ET
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