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Author Archives: Heather Long
  • The 6 best World Cup ads

    By Ben Brody

    Sure, companies unleash a lot of money -- and creativity (sometimes) -- for Super Bowl ads. But it's World Cup spots that get the eyeballs, at least on the web. Since April, viewers spent 1.2 billion minutes on YouTube watching World Cup ads, according to the video-sharing service. That's about four times what they spent viewing Super Bowl ads this year. What's everyone watching? These:

    1. "Winner Stays," Nike

    With nearly 82 million MORE

    Jun 25, 2014 8:11 AM ET
  • Trading app has 340,000 person wait list

    The legendary archer of Sherwood Forest is taking aim at the stock market. Robinhood is a new trading app that promises users free trades and no account minimums.

    That's a big departure from the $7 to $10 fees per trade that other brokers which cater to the masses like E*Trade (ETFC) and Charles Schwab (SCHW) charge. These firms offer discounts from time to time, but only if a customer has a large account MORE

    - May 17, 2014 8:36 AM ET
  • Some companies go far to dodge shareholders

    Shareholders of Southwest Airlines (LUV) gathered Wednesday in Dallas -- the city where the company is located -- for Southwest's annual meeting.

    It's a scene every company knows well: That yearly reunion of corporate executives, faithful investors and, often, a few "gadflies" who want to vent their issues.

    Holding these annual shareholder gatherings is a requirement for publicly traded companies in the U.S. and many other countries.

    Most hold their meetings in the MORE

    - May 14, 2014 2:43 PM ET
  • Say yes to the dress -- as an investment

    Celebrities, fashion designers and the lords and ladies of finance gathered Monday evening for the Metropolitan Museum of Art's annual gala. The red carpet scene is akin to the Oscars, and this year's celebration of designer Charles James and ball gowns certainly brought out the best of glam.

    Beyoncé  in Givenchy.

    Sarah Jessica Parker in Oscar de la Renta.

    Vogue editor Anna Wintour in Chanel.

    The evening had all the trappings of a Cinderella MORE

    - May 6, 2014 4:14 PM ET
  • Why the Kentucky Derby is good for the economy

    by Jeffrey Kleintop

    The Kentucky Derby is the longest running sports event in American history. Held the first Saturday in May, three-year-old thoroughbreds gather at Churchill Downs in Kentucky to compete over a blistering two minutes that ends with a blanket of roses draped over the winner.

    Big hats and big bucks go together at this sport of kings. Last year, total betting at the Derby was $130.5 million. The betting can be fun and rewarding: a winning $1 bet MORE

    May 3, 2014 6:50 AM ET
  • Coach is going out of fashion among investors

    Marilyn Monroe famously said, "Give a girl the right shoes and she can conquer the world."

    Coach could sure use better shoes to impress Wall Street. The company is going out of fashion quickly with investors.

    Shares of Coach (COH) tanked nearly 10% Tuesday after the purse, shoe and accessory company reported worse than expected sales for its most recent quarter, especially in North America.

    But Coach's woes aren't new. The stock is MORE

    - Apr 29, 2014 3:11 PM ET
  • Shakespeare's 5 best investing tips

    Most people don't pick up Shakespeare's plays when they're looking for investing advice, but the Bard of Avon did write frequently about money matters.

    Consider that the word "rich" appears more than 150 times in his plays. "Gold" gets over 200 mentions, and "debt" about 40.

    There are even college courses on "Bardonomics" like Duke University's "Shakespeare and Financial Markets."

    As the world celebrates the 450th birthday of English literature's leading man MORE

    - Apr 26, 2014 9:00 AM ET
  • Taxpayers are subsidizing CEO pay

    It's hard not to feel a little jealous -- even outraged -- looking at the latest list of the highest paid CEOs in America. The top 12 all made over $20 million last year.

    But there's another reason to get upset when CEOs make millions: Taxpayers are subsidizing some of this wealth.

    Stock options are one of the biggest drivers of high CEO pay these days.

    The idea is to give executives stock MORE

    - Apr 24, 2014 12:05 PM ET
  • French company does biggest junk bond sale ever

    by Ben Rooney

    A French telecommunications company just pulled off the largest sale of junk bonds in history.

    It's the latest indication of how strong the appetite for high-yield bonds is.

    Related: Understanding bond fund types

    Numericable (NUM.PA), which provides cable and internet service in France and other European markets, sold a record amount of high-yield bonds Wednesday with some priced in dollars and others in euros.

    It's sold $7.78 billon and €2.25 billion in MORE

    Apr 23, 2014 6:22 PM ET
  • Pope Francis challenges the free market

    Pope Francis was not as overt in calling out the greedy in his 2014 Easter message as he was last year.

    He focused mainly on calls for peace and an end to pressing conflicts in Syria, Ukraine and elsewhere. But even this year, he wove in some commentary on the world economy.

    "Help us to overcome the scourge of hunger, aggravated by conflicts and by the immense wastefulness for which we are MORE

    - Apr 19, 2014 10:21 AM ET
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About This Author
Heather Long
Heather Long
Markets & Investing Editor, CNNMoney

Heather Long is markets and investing editor for CNNMoney. She was formerly an assistant editor at The Guardian and an editor at The Patriot-News, which won the 2012 Pulitzer Prize for Local Reporting. She started her career at the investment consulting firm Cambridge Associates and is a Rhodes Scholar. Follow her on Twitter @byHeatherLong

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Stupid Stock Move of the Day
#StupidStock Move of the Day! Yes, $BBT earnings missed & there is FHA audit news. But down 4% when credit quality good and loans growing?
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