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Uber is worth more than Barbie

June 6, 2014: 2:34 PM ET
At $17 billion, Uber is worth more than Mattel. Maybe Barbie should become an Uber driver?

At $18.2 billion, Uber is worth more than Mattel. Maybe Barbie should become an Uber driver?

The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.

That's one expensive cab ride! Uber disclosed Friday that it had raised $1.2 billion from investors. The latest round of financing values the company at a whopping $18.2 billion.

To put that in perspective, Uber -- which for those not in the know runs an app that lets people connect with car service drivers -- is worth more than these 12 companies in the S&P 500 that you probably have heard of.

  • Alcoa (AA). Market cap: $16.4 billion. Maybe Alcoa can hitch itself to the Uber bandwagon by touting that more cars are being made with aluminum.
  • Harley-Davidson (HOG). Market cap: $15.5 billion. Does Uber have a fleet of motorcycle drivers? Sons of Uber-chy?
  • TripAdvisor (TRIP). Market cap: $14.7 billion. Merger of equals. Uber picks you up at airport after you find flight on TripAdvisor? Synergy, baby.
  • Whole Foods (WFM). Market cap: $14.7 billion. The organic food company has struggled. Maybe it should partner with UberX on kale deliveries?
  • Campbell Soup (CPB). Market cap: $14.6 billion. If Andy Warhol were alive would he do a multi-colored print of the Uber logo? Don't think so.
  • Ralph Lauren (RL). Market cap: $13.7 billion. I think the company needs to do a deal with Uber to make Polo shirts the official Uber driver uniform!
  • Mattel (MAT). Market cap: $13.3 billion. If Uber driver Barbie isn't in stores by the holidays, that's a wasted opportunity for the toy maker.
  • Hormel (HRL). Market cap: $13 billion. SPAM! The perfect meal for a busy Uber driver.
  • Nordstrom (JWN). Market cap: $12.9 billion. If you can afford to shop here regularly, then you have no right to complain about Uber's surge pricing.
  • Tiffany (TIF). Market cap: $12.9 billion. If you can afford to shop here regularly, then you have no right to complain about Uber's surge pricing.
  • Bed Bath & Beyond (BBBY). Market cap: $12.5 billion. Frank the Tank would have had time to shop there if he got an Uber driver to take him.
  • Molson Coors (TAP). Market cap: $12.1 billion. Uber drivers deserve a frosty Coors Light after a hard day's work. Just not during their shift please!

It's also amusing to note that Uber is now worth almost as much as the combined market value of car rental "giants" Hertz (HTZ) -- market value of $12.4 billion -- and Avis Budget (CAR) -- market value of $6.3 billion.

What's next? Airbnb worth $10 billion? Oh. Wait.

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Paul Lamonica
Paul R. La Monica
Assistant Managing Editor, CNNMoney

Paul R. La Monica is an assistant managing editor at CNNMoney. He is the author of the site's daily column, The Buzz, and also tweets throughout the day about the markets and economy @LaMonicaBuzz. La Monica also oversees the site's economic, markets and technology coverage.

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