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Priceline hits 52-week high

July 8, 2013: 1:55 PM ET

http://i2.cdn.turner.com/money/dam/assets/130708124018-priceline-stocks-rise-614xa.jpg

If Priceline (PCLN) could name its own stock price, it would probably take this one. Shares of the online travel company hit a 52-week high Monday, jumping 3% after Priceline received an upgrade from Morgan Stanley's analysts.

Morgan Stanley's analysts think Priceline's shares, currently trading around $880, can hit $1,010 as competition in the space declines. They also expect that Priceline has increased its market share of European travel.

Should Priceline's shares follow Morgan Stanley's predictions, shares could jump 15% from their current levels. Many traders on StockTwits agree with Morgan Stanley's take and are anticipating a continued pop.

 Zubair84
$PCLN 900 here we come! This 747 going much higher! Bullish

 Sliver
$PCLN @ $880+ and we do not want to sell one share do we???? $$$$

  TradetheMBI
$PCLN daily still in buy signal, past all targets now positive extreme, power run for certain. http://stks.co/qJI0 Bullish

Anyone who bought in earlier on the Priceline story has already been a big winner. In 2013, Priceline's shares have gained 40%.  The five-year run in this stock has been pretty remarkable, too.

http://markets.money.cnn.com/services/chartbuilder/livechart.asp?SSS_6B93A32A1F51EB52A7B310357B7CDED2

It's hard to forget William Shatner's Priceline commercials. "The negotiator" might still have the power to up Priceline's stock price.

 Zubair84
Shatner in the HOUSE!! $PCLN

Today, it seems he is.

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Maureen Farrell
Maureen Farrell
Staff writer, CNNMoney

Maureen Farrell is a staff writer at CNNMoney and covers Wall Street, banking, mergers and the stock and bond markets. Prior to joining CNNMoney, she covered venture capital and entrepreneurs for Forbes, and mergers and bankruptcy for Mergermarket and Debtwire, both divisions of the Financial Times.

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