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Microsoft: 'Air ball' of a tech stock

January 10, 2013: 1:10 PM ET
Microsoft CEO Steve Ballmer made a surprise appearance at CES this week. Some investors are tired of seeing him.

Microsoft CEO Steve Ballmer made a surprise appearance at CES this week. Some investors are tired of seeing him.

The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.

Just call Microsoft the Seattle Not-So SuperSonics.

Microsoft (MSFT) CEO Steve Ballmer is part of a group that may buy the NBA's Sacramento Kings and bring professional basketball back to the Emerald City. But hoops-starved fans in Seattle (who have to be bitter that their once-sad Sonics are now thriving as the Oklahoma City Thunder) have to hope that a new team fares better than Microsoft's stock.

Shares of Microsoft are trading near a 52-week low. Other than a 3% pop the day after New Year's -- a day when the entire market enjoyed a fiscal cliff relief rally -- there's been little lately to be excited about. It's a bit odd, though, when you consider that some of Microsoft's key partners are starting to rebound.

Struggling PC makers Dell (DELL) and Hewlett-Packard (HPQ) are up 9% and 13% so far in 2013. Intel (INTC), the chip yin to Microsoft's operating system yang, is up about 5%. And Nokia (NOK), which runs Microsoft's Windows Phone on its new Lumia line of smartphones, surged more than 15% Thursday after the company announced that it sold more Lumias than expected in the fourth quarter.

What gives? Sure, Microsoft is nowhere near the powerhouse it once was. Some consider it karma that Apple (AAPL) is now significantly larger than Microsoft in terms of sales and market value. Others find it deliciously ironic that a company once thought to be the poster child for antitrust allegations has been busy accusing Google (GOOG) of monopolistic practices.

Related: Microsoft to Google: Play fair with YouTube

But if the new Windows 8 does boost PC sales, and if Nokia's surprise is an indication that Windows Phone could emerge as a legitimate #3 in the smartphone race, it's hard to imagine Microsoft's stock falling that much more from here.

At some point, investors will be unable to ignore just how attractive Microsoft is. The company pays a dividend that now yields a whopping 3.5%. Shares trade for only 9 times fiscal 2013 earnings estimates. And before you utter the words "value trap," consider this: Microsoft is still growing at a relatively modest, if not spectacular, clip. Analysts are forecasting earnings per share growth of 5% this year and 11% in fiscal 2014.

Dell and HP are both expected to report earnings declines this year, and analysts are forecasting yet another year of red ink for Nokia. So if you want to talk about stocks that are cheap for a good reason, look at those three.

Still, Microsoft shares may not move much higher until investors have a better idea of who the company's next CEO will be. Microsoft routinely shoots down rumors that Ballmer will retire anytime soon, but some investors think that Ballmer has outstayed his welcome at Microsoft and that new leadership is needed to get the company back on a more dynamic growth path.

Related: Tech CEOs on the hot seat

The "Windows" into Microsoft's succession plan got a lot cloudier last year after the surprise departure of top executive Steven Sinofsky, the operating system chief who many thought could be Ballmer's heir apparent.

There's also the fact that the rally in HP and Dell may be short-lived. Investors may be right to be bearish on Microsoft, because HP and Dell could disappoint investors once they report earnings. Morgan Stanley downgraded Microsoft Thursday morning, citing sluggish PC demand and concerns that Windows 8 won't live up to expectations. If that winds up being the case, it's hard to imagine how Dell and HP could keep rallying.

Even analysts who are bullish on Microsoft find it difficult to get too enthusiastic. BGC analyst Colin Gillis, who has a "buy" rating on the stock, authored this hardly inspiring haiku Wednesday for the title of a report previewing Microsoft's upcoming earnings release: "YES, THERE ARE PROBLEMS. TABLETS, SMARTPHONES AND WIN8. BUT IT'S NOT ALL BLEAK."

Microsoft needs to excite investors again. The Surface tablet hasn't done it yet, and Microsoft is still a distant second behind Google in online search despite all the marketing around Bing. The company's Xbox and server divisions are still doing quite well, but Microsoft can't escape the perception that it's a business in slow decline.

But who knows? If the Kings do relocate to Seattle with the help of Steve, maybe investors will find a new appreciation for Ballmer.

At the very least, he can teach the cheerleaders for the new team (The Seattle Windows? The Seattle Butterflies? The Seattle Kinect? The Seattle SuperSonics of Bellevue? ) how to do this. (Amusingly, my Fortune colleague Dan Primack also has this video in a Ballmer post today.)

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Paul Lamonica
Paul R. La Monica
Assistant Managing Editor, CNNMoney

Paul R. La Monica is an assistant managing editor at CNNMoney. He is the author of the site's daily column, The Buzz, and also tweets throughout the day about the markets and economy @LaMonicaBuzz. La Monica also oversees the site's economic, markets and technology coverage.

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