Investors' appetite for McDonald's weakensAugust 8, 2012: 3:49 PM ET
Same-store sales were flat in the United States and Europe, and sales were down 1.5% throughout Asia, the Middle East and Africa.
The house that Ronald McDonald built did try but "promotional activity" couldn't offset the sluggish global economy, the company said in a statement. One bright spot was the most important meal of the day: Breakfast.
McDonald's (MCD) said consumers lined up for its Egg McMuffins and hash browns among other breakfast treats. And sales of the McCafe Frappe also helped offset some of the declines.
StockTwits users were largely sympathetic to the weak sales figures.
That's a good point. In an environment where investors have an extreme appetite for yield, dividend-paying stocks have been faring pretty well. In fact, McDonald's boasts of raising its dividend every year since 1976. It's current dividend pays out 70 cents a share.
McDonald's also said it will continue to work on "optimizing" its menu. The restaurant chain has already loaded up on healthy offerings like salads and kids meals that include sliced apples and low fat milk.